NEW Flyers On-The-Go Pack!

Are Liquorice Flyers Helping To Tackle The North-South Flavour Divide? 

A 4-strong multi-flavour Flyers pack is being unveiled this May to increase trial of this iconic pocket-money hero, tapping further into meteoric growth over the last 12 months  which has seen this yesteryear classic brand enjoy unprecedented growth both at home and abroad.

It’s estimated that Flyers currently enjoys a healthy 15% share of UK total liquorice market and is the no. 1 liquorice sku on Amazon; thanks in no small part to its unique ‘magic-in-the-middle’ centre that delivers an array of tangy flavours, which includes a zingy strawberry a zesty orange and lemon and a punchy new cherry flavour!

Stockley’s are probably best known for their boiled sweets and fudge prowess, hand-crafted skills that have been nurtured since 1918 when Malcolm Stockley returned to Lancashire from the First World War determined to generate some ‘sweet-themed’ joy via the medium of nostalgic sweet treats.

Fewer people will however appreciate that via the medium of Flyers, Stockley’s are now working tirelessly to reduce the North-South flavour divide that surrounds liquorice!

In the pick-and-mix world of sweet appreciation there are fewer greater divides than liquorice love or loathing.  It would appear that the Nordics, Netherlands and Northern Britain are especially big on liquorice appreciation yet get past Birmingham and that’s where greater numbers of loathers lurk.  Whether it’s the chewy texture, the distinctive aroma or full-bodied flavour, no-one really knows, what is clear is that liquorice divides households like no other confectionery.

‘With the rise in quirky, outlandish flavours, there’s never been a better time for liquorice to flaunt its unique attributes,’ suggests Flyers spokesperson, Andy Valentine, ‘especially as only Flyers can combine the rich aromatic aniseed buzz of liquorice with the intensity of tangy fruity centres.  With a blossoming presence that has spread from old-school sweet shops to supermarkets, garage forecourts, deli counters and food halls, we’re now intrigued to see if a renaissance that accelerated with the launch of a tangy cherry 12 months ago can now be further enhanced with the presence of an everyday affordable trial pack.’

4 pack rsp 79p

www.stockleys-sweets.co.uk